The Ariana Institute for Wellness Education offers an outstanding resource for those interested in further developing their massage therapy practices, featuring topics that include Marketing, Practice Building, and Ethics for massage therapists. The Ariana Institute’s Marketing and Practice Building for Massage Therapists Manual is part of a series of massage manuals that are designed to help deepen the knowledge and understanding of current massage therapists and introduce new, upcoming massage therapists to the world of massage and bodywork. To order your copies of the Ariana Institute’s Marketing and Practice Building for Massage Therapists Manual visit www.amazon.com/author/arianavincent.
This manual incorporates comprehensive resources to encourage a thorough understanding of professionalism, marketing, and business strategies for the massage therapist. The Ariana Institute’s therapy manual series has been over 16 years in the making and is a monumental achievement for the Ariana Institute. The Marketing and Practice Building for Massage Therapists Manual is a perfect source of insight and inspiration for massage therapists and those seeking to deepen their understanding in order to build and sustain a career in massage therapy and bodywork!
Here is the foreword to the Ariana Institute’s Marketing and Practice Building for Massage Therapists Manual by Shelli Davis-Redford, LMT, MTI.
The business of massage can be a challenging and unchartered path for many massage therapists. Many of us became a therapist out of a desire to help people and change our client’s lives. In the near 20 years that I have been practicing as a licensed massage therapist, massage therapy instructor, and CE provider; I have discovered that most therapists spend their entire career helping others and failing their own selves. With limited business training and huge excitement of the journey ahead, most new therapists embark on a path they never believed they would end up failing at. I have spent many years mentoring therapists through my work with the schools I taught at, my own thriving practice, and through the organizations, I have been a part of; including AMTA, ABMP, and TAMT. Not once did I meet a therapist that said they never wanted to make it as a therapist. Not once did I hear a therapist say, “I plan to quit and give up in a year or two.” Sadly though, this has become the norm.
I was so excited to see Ariana’s Marketing and Practice Building Manual. As an educator of business and marketing classes for massage therapists, it was a significant honor for me to be able to review this incredible resource designed to reach out to our industry and enable not only new students but also more seasoned therapists and guide them successfully on their desires for a professional foundation for achievement. With more than 30 years’ experience in the massage industry, Ariana has crafted one of her finest resources yet. This manual provides an individual with the necessary guidelines to build and sustain a thriving practice based on healthy professional boundaries and a strong ethical approach.
Learn to visualize your future by setting your dreams to goals and making your goals a reality with this step-by-step manual for success. Focus on core concepts; including knowing how to not just work your business as a therapist, but also as a business manager, networking engineer, marketing guru, and social media savvy socialite. Master “Call Me” ads and draw your clients back to you. Rediscover your “24-Karat Gold Mine” and gain a strong working knowledge of the rules, laws and regulations that govern us as an industry.
Utilizing this guide will strengthen and diversify your business as well as your income potential. You will learn how to assess where you are and make your plans for where you desire to be. Ariana provides detailed key components to enhance your business strategies and additionally provides foundational elements to create, establish and continue to grow your business upon.
Feeling lost in the industry? Lost your way, but just not ready to give in and give up? Today is the first day of the rest of your incredibly amazing new future, your guided path along an enlightened journey to professional victory. Use this manual as your new hope and Ariana as your guide.
The Ariana Institute’s video introduction to the Ethics, Marketing and Practice Building CE courses can be accessed below or on the Ariana Institute’s YouTube Channel at www.youtube.com/user/ArianaInstitute.
To order your copies of the Ariana Institute’s Marketing and Practice Building for Massage Therapists Manual visit www.amazon.com/author/arianavincent.
For additional information about the Ariana Institute and to register for online continuing education courses visit www.arianainstitute.com/ce-online/.