Successfully Marketing Massage

PRACTICE BUILDING TIPS

  • Take time to create a clear vision of what you want and need based on your values.
  • Think about tangible and tasteful ways to cultivate referrals, increase your presence in your client’s lives, and fill your practice, all the while staying true to your values and principles
  • Examine how attitudes about money, value, socioeconomic class, and the age-old clash between commerce and healing, can affect your ability to truly useful to those you serve.
  • Appreciate what you have.  Focus on what you’re grateful for in your life. Continue reading “Successfully Marketing Massage”
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History of Reflexology

Ariana Institute offers online and onsite Reflexology continuing education courses for massage therapists. These courses are approved by the National Certification Board as well as the majority of states within the US.  Please visit www.arianainstitute.com for details.

Reflexology has been used for more than 5,000 years. History suggests that foot reflexology was used by the ancient Egyptians, Chinese and Japanese. The most concrete evidence of the practice of Reflexology in ancient cultures was the discovery of the wall painting shown below depicting the practice of Reflexology in the tomb of Ankhmahor (highest official after the Pharaoh) at Saqqara, which is also known as the Physician’s Tomb. This Egyptian wall painting is dated at the 6th dynasty, about 2330 B.C. Continue reading “History of Reflexology”

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The Origin and History of Reiki

Dr. Mikao Usui, Founder of the Usui System of Reiki

Ariana Institute offers online and onsite Reiki Levels One, Two and Three (Master) continuing education courses for massage therapists. These courses are approved by the National Certification Board as well as the majority of states within the US.  Please visit www.arianainstitute.com for registration and details.

The origin of Reiki can be traced back thousands of years ago to the ancient cultures of India, Tibet, China, and Japan. This technique was rediscovered in the mid-1800s by Dr. Mikao Usui of Japan.
Dr. Usui, Japanese theologian, and a missionary, was the founder of the Usui System of Reiki. He was born August 15, 1865, in the village of Yago in the Yamagata district of Gifu prefecture, Japan. Dr. Usui had an avid interest in learning and devoted his energy to his studies. Continue reading “The Origin and History of Reiki”

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Ethics for Massage Therapists

SOCRATES

Socrates (469 BC – 399 BC) was one of the first Greek philosophers to encourage both scholars and the common citizen to turn their attention from the outside world to the condition of man. In this view, knowledge, having a bearing on human life was placed highest, all other knowledge being secondary. Self-knowledge was considered necessary for success and inherently an essential good. A self-aware person will act completely within their capabilities to their pinnacle, while an ignorant person will flounder and encounter difficulty. To Socrates, a person must become aware of every fact (and its context) relevant to his existence, if he wishes to attain self-knowledge. He posited that people will naturally do what is good if they know what is right. Evil or bad actions are the result of ignorance. If a criminal were truly aware of the mental and spiritual consequences of his actions, he would neither commit nor even consider committing those actions. Any person who knows what is truly right will automatically do it, according to Socrates. While he correlated knowledge with virtue, he similarly equated virtue with happiness. According to Socrates, the truly wise person will know what is right, do what is good, and therefore be happy.

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Practice Building for Massage Therapists

Create A Clear Vision Of What You Want

Your vision will become clear only when you look into your heart.
Who looks outside, dreams. Who looks inside, awakens.
(Carl Jung)

Ariana Institute offers online and onsite Practice Building and Marketing Courses for Massage Therapists.


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Couples Massage Workshop

Couples Massage

Suggestions Regarding Your Couples Massage Workshop Marketing Material

Couples Massage is taught as an online overview CE class as well as an on-site, hands-on CE class through Ariana. Visit www.arianainstitute.com for details.

 

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Deep Tissue Therapy

Deep Tissue - Back - Ariana - ZR - IMG_3637CORE PRINCIPLES & BENEFITS OF DEEP TISSUE THERAPY

  • How does deep tissue therapy work?  When there is chronic muscle tension, pain, strain, spasm, injury, or postural problems there are usually adhesions (bands of painful, rigid tissue) in muscles, tendons, and ligaments.   Adhesions can block circulation and cause pain, limited movement, and inflammation.   Deep tissue massage works by physically breaking down these adhesions to relieve pain, restore normal movement, and improve postural alignment.

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Ariana Institute’s Welcoming Blog

Welcome to Ariana Vincent’s Blog for Ariana Institute!

Ariana Vincent directs the Ariana Institute in Austin, Texas, which offers continuing professional development for massage therapists. Ariana is a Nationally Certified Massage Therapist and Massage Therapy Instructor who has practiced massage therapy and bodywork for thirty years. Her highest aspiration, personally and professionally, is to facilitate the integration of mind, body, and spirit, and to ultimately allow a state of balance to effortlessly and peacefully become an integral part of everyday life.

In future blogs, you might expect to receive information regarding the topics listed below as well as additional topics related to massage therapy, health, stress-reduction, wellness, and complementary alternative medicine.

Continue reading “Ariana Institute’s Welcoming Blog”

Posted in Ariana Institute, Ariana Vincent, Aromatherapy, Back Massage, Body Wraps and Exfoliations, CE Classes, Chair Massage, continuing education, Couples Massage, Deep Tissue, Ethics, Facial Massage, Foot Massage, Headache and Allergy Relief, Hot Stone, Lymphatic Massage, Marketing, Meditation as a Therapeutic Tool, Mindfulness in a Therapeutic Setting, NCBTMB, Practice Building, Prenatal Massage, Reflexology, Reiki, Scalp Massage, Soothing PTSD and Trauma, Spa TechniquesTagged , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

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